General Manager, Edelman Québec
Ève Laurier is General Manager at Edelman Québec. Mrs. Laurier is an award-winning strategic communicator and practitioner with over 15 years of experience. Passionate about innovativeness, creativity, media and branding strategies, she takes a fresh and inventive approach in dealing with every aspect of her professional commitments. She is constantly thinking outside the box and handles mandates in a manner that promises to have the most striking effect. Prior to founding her own consulting firm in 2013, Ève worked for the accounting & financial consulting firm Richter – from 2005 to 2013 – and assumed the role of Vice President, Strategic Relations. Ève spent six years working for well-known agencies and organizations, such as Publicité Martin, Sprint Communications and Publicis/BCP. Ève holds an executive MBA degree from McGill and HEC Montreal and was named to Les Affaires’ Créateurs d’avenir – Top 25 de la relève au Québec in 2012. Ève currently runs the Edelman Montreal office, while strategically servicing key clients from diverse sectors. She is also a member of Edelman’s Canadian leadership team and serves on several consulting groups in the company’s international network. In addition, she is regularly interviewed by a number of different Quebec media outlets, especially on matters of interest such as social responsibility and marketing strategies.